Dawn offers downloadable social distancing graphics

Dawn Foods is offering free social distancing graphics to support bakeries during the coronavirus pandemic.

Each downloadable kit contains posters, counter signs and floor decals to promote bakery offerings and encourage social distancing among customers.

The in-store graphics have been developed for businesses that are opening back up or bakeries that have remained open during this time and are offering a takeaway service, said the company.

The graphics are available in three themes - doughnuts, cupcakes and general bakery items.

“Dawn Foods was built on supporting our customers and this support has never been more important as we all face the impact that the Coronavirus is having on the bakery industry. Many of our high street customers are operating in a limited way, diversifying into takeaway or opening a few shops,” said Jacqui Passmore, marketing manager UK and Ireland at Dawn Foods.

Bakers and consumers can access the digital artwork files for free via Dawn’s website and send them to their local printers. Bakers can also download images to use on their social media platforms.

“Communication is key to letting consumers know they can still order from you or visit your shop but we all now appreciate that social distancing measures will be in place for some time. We have developed these in-store signage kits for bakers’ safety and those of their customers by reminding everyone to keep their distance,” Passmore added.