Craft bakers are being urged to lend their support to the 20th National Doughnut Week from 7-14 May.

The week-long doughnut-fest gives bakers and coffee shops the chance to raise their local profile by taking part in a national campaign to raise money for charity The Children’s Trust from doughnut sales.

Last year’s success stories included ’decorate a doughnut’ stalls at local farmer’s markets, ’a doughnut a day keeps the blues away’ doughnut menu, The Doughnut Dash, a workers’ coffee time treat idea and Football World Cup doughnuts to forecast the result of the tournament.

Lisa Boswell, of sponsor CSM United Kingdom, said: "Because this is the 20th anniversary of National Doughnut Week, we are planning lots of great new ways to help promote local bakers and their doughnut events. These range from Facebook and YouTube to local radio hook-ups, celebrity sponsors and free posters and point-of-sale material."