Bakery chain Dunkin’ Donuts is to launch a new Oven-Toasted menu in the US, in a bid to claim a share of the toasted sandwich market.

The flatbread sandwiches, toasted throughout the day, will come in three flavours. Personal Pizzas, meaning that consumers can choose their own toppings, will also appear on the Oven-Toasted menu, as will Hash Browns.

To introduce the menu 3,500 Dunkin’ Donuts’ shops are receiving new cooking ovens that will also enable the chain to serve warm and lightly toasted bakery items such as muffins and croissants.