Worshipful Company launches Baker’s Marque trial

Peter Gossage, Master of the Worshipful Company of Bakers, has visited four bakeries taking part in a three-month trial of its Baker’s Marque Warrant.

The Master met with staff and owners last Monday (16 April) for the launch of the Baker’s Company Marque, which is the symbol of a quality assured product based on five principles – provenance, production processes, product, staffing and community.

The bakeries based in the Greater London area taking part in the trial, which Gossard visited in one day, include Dunn’s Bakery of Crouch End, Kindred Bakery of Herne Hill and Norwood, Kistrucks Bakeries of South Woodford and Chigwell and Victoria Bakery of Barnet.

Gossage told British Baker: “Should the three-month trial be successful, we would look to roll out the Marque on 4 July. There has been a considerable amount of interest shown, as we have talked to all sorts of people, including consumers, who want to know more about their bread within the local community. But we want that period of time to see the public reaction, check logistics and ensure bakeries can re-order material appropriately to market their products with the Marque.

“We’re not telling bakers how to bake bread, but we want to offer them more information about locally sourced ingredients and products, plus the knowledge and background behind the bread.”

The four bakeries applied in advance for assessment and were inspected to ensure they were suitable to be awarded the Marque, which they can display and use on qualifying products.

For further information on the Baker’s Marque, visit www.bakersmarque.co.uk.

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