Online confectionery sales soar

Consumers spend more than £100m on online confectionery, according to a report.

A spend of £101.1m on confectionery online was made in the past year, up 28.4% year-on-year. Total grocery is up 20.3% online [Kantar Worldpanel 52 w/e 25 May]. The internet now accounts for 3% of total confectionery sales.

British Baker sister magazine The Grocer reported that impulse sales of confectionery were in decline, and had fallen 4.5% in volume. On the other hand, take-home sales were up 3.3% in volumes. This suggested consumers have factored in chocolate purchasing to a structured shopping routine. 

As a result, brands have suffered and benefited accordingly. Cadbury has experienced growth from its larger tablet format, whereas Galaxy has remained resilient on single bars.

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