Panasonic finds that GBBO sparks increase in home baking

Mary Berry worked as a food writer since the 1960s
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Ahead of tonight’s Great British Bake Off final, research finds 57% of people have been inspired to bake more, after watching this year’s show.

Breadmaker manufacturer Panasonic did a survey of 1,000 adults across the UK, and found that younger Brits, aged 18-39, were baking more cakes, biscuits and tarts.

Despite this, the survey also found that, in true Bake Off disaster style, 44% of bakers aged 18-39 didn’t get enough rise in their bakes and 32% experienced a “soggy bottom” in their pastries.  

Zeena Hill, head of home appliance marketing at Panasonic UK, said: “It is fantastic that The Great British Bake Off has inspired the nation to bake more, and nine out of 10 young bakers are interested in gadgets and quick fixes to help them achieve ‘star bakes’.

“Breadmakers make it easy to bake, and you can make much more than just your average white loaf. We’re especially proud of the versatility of our breadmakers, as you can tailor your recipes to suit your diet - for example baking gluten-free cakes and doughs. The perfect bake starts with a great dough and, this way, you know exactly what has gone into your bake.”

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