Morrisons hails ‘unique’ fresh offer

Morrisons supermarket has praised itself on making “more fresh food than any other supermarket”, giving it a unique selling point. 

The big-four member also said that 187 colleagues completed a Level 2 Craft Apprenticeship in Butchery and Bakery within the year.

It said: “We manufacture much of our fresh food and Morrisons own-brand – in meat, produce, deli, fish and bakery – in factories that we own and operate ourselves in the UK. This is unique and gives Morrisons a flexibility, speed-to-market, and provenance not available to our competitors.

“Market Street is also a distinct and vibrant part of the Morrisons offer that helps set us apart. Our people are different too – we have more qualified butchers, fishmongers, bakers and other craftspeople than any of our competitors – they are the heart of the business and are what helps make Morrisons unique.”

This comes as it was also revealed that former Morrisons chief executive Dalton Philips received a £1m annual bonus payment last year, despite leading plummeting sales and losses in the period. This was awarded on top of his £850k salary. 

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