Swedish bakery opens second UK outlet

Swedish bakery Fabrique is opening its second UK shop in West London.

The Stockholm-based artisan bakery will open in Seven Dials in a 355sq ft store in early autumn this year. It opened its first shop in Hoxton in 2012.

Charlotta Zetterström, founder of Fabrique, said: “We are thrilled to be opening at Seven Dials and the location is perfect for Fabrique, complementing our store in East London. We were impressed by the long-standing support the management has provided to other similar brands and the huge number of visitors Seven Dials attracts. We are very excited to showcase Fabrique and our products to a new customer base in Central London.”

The bakery will serve bread, sandwiches and sweet pastries, amongst a number of other baked goods.

The brand currently has nine bakeries in Stockholm and specialises in sourdough breads and traditional Swedish pastries.

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