Roberts Bakery signs football deal

Sam Rush, president and chief executive of Derby County FC (left) with Robert Higginson, chairman of Roberts Bakery
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Roberts Bakery has signed an advertising deal with Derby County Football Club.

The bakery has signed a one-year contract to advertise its brand on the club’s pitch and stadium, along with a programme of fan and community engagement. The deal launched on 5 March, during Derby’s league game against Huddersfield.

Robert Higginson, chairman of Roberts Bakery, said: “Derby shares so many of our values – they are a family-friendly club that places emphasis on future generations, health and wellbeing.

“We are proud to be a partner and hope that the sponsorship, paired with the growing popularity of our bread products across the region, will further reinforce our position as the UK’s fastest-growing major bread brand.”

Roberts recently signed a deal with Bibby Distribution, which saw it extend its distribution reach.

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