Supermarkets unveil bakery NPD for Christmas 2017

British Baker presents a round-up of the festive baked treats set to appear on supermarket shelves in the coming months.

The toffee and buttercream Winter Woodland Cake (pictured below left), which costs £10 (1.04kg) is a real showstopper. “Layers of rich, toffee-flavoured sponge sandwiched with a sweet toffee-flavoured buttercream. Finished with piped ganache, crunchy pecans, festive holly-leaf motifs and shimmering ‘gold dust’.” The Black Forest Wreath Cake (789g) for £8 is another reinvention of a retro favourite. “Combining the traditional dark chocolate and black cherry flavours, our creation is then baked in a seasonal wreath shape for an extra festive touch.”

The Finest range also includes a Christmas Pork Pudding Pie (780g), which retails for £5; Special Delivery Cake (1.5kg) – a traditional Christmas cake that costs £15; Free-From Vanilla Christmas Cake Kit (585g) for £4.50 (free from milk, wheat, gluten and egg); Free-From 3D Gingerbread Star Kit (525g) £4, which Tesco says is the first egg-free gingerbread mix to market; and a Selection of Mini Festive Pastry Tarts for £2, which are all-butter mince pies infused with Courvoisier VS Cognac and port. 


This year’s offering includes Ten Extra Mature Vintage Cheddar Souflettes (250g) - pictured below right - which have been four years in development. The retailer describes them as “a frozen world first”.

Also new in the frozen range are Eight Fruity Éclairs (120g), in apricot, raspberry, blackcurrant and lemon. Last year’s award-winning Six Luxury Mince Pies are back too: “All-butter pastry filled with a luxury mincemeat of plump vine fruits laced with brandy and cider.”

Scallop & Champagne Pastry Crowns - pictured below centre - (2 x100g) are another highlight of this year’s festive bakery range, alongside Twelve Bruschetta Collection, Roast Parsnip & Portobello Mushroom Pithivier (600g), Luxury Melt in the Middle Christmas Trees (2 x 75g), Twelve Macarons (132g), and a Christmas Pudding Melt (800g).

Heston Blumenthal has created a black forest panettone, which is a cherry-scattered bread, topped with dark chocolate and kirsch-soaked cherries. The Heston from Waitrose Black Forest Panettone will retail for £12.50, and a Black Forest Sparkle Bar dessert, which it claims is a modern twist on the classic 1970s pudding, will cost £13.

Waitrose executive chef Jonathan Moore said: “It was back in October 2016 as part of our annual Food and Drink Report that we noted that foodie trends from the 1970s were set to make a resurgence.

“Flavours of Black Forest [gateau] bring back fond memories for many and it's most definitely enjoying a revival.”

New Ginger Spiced Mince Pies are made with all-butter chocolate pastry, and will cost £2 for a pack of four. 

A Deluxe 24 Month Matured Christmas Pudding (907g) leads the charge for Lidl this year, which it claims to be a British supermarket first, alongside a croquembouche that can be constructed and decorated at home.

Other new additions are Favorina 4 Gluten Free Mince Pies, Favorina Gluten Free Christmas Pudding (454g), Favorina Mini Panettone, chocolate chip or plain (100g), Deluxe 6 Super Premium Mince Pies.

Other highlights include a Favorina Panettone Classico (1kg) and a Deluxe Luxury All Over Iced Christmas Cake (1kg).

This year’s Deep Filled Festive Sandwiches will be available in Brie & Cranberry; Turkey Feast With Pigs Under Blankets; and Ham Hock, Cheddar & Chutney.

There will also be three pies: Specially Selected Slow Cooked British Steak & Stilton; Specially Selected British Beef Brisket Burrito; and Specially Selected Slow Cooked Beef & Merlot Pie.

Other highlights include Specially Selected Festive Tiffin; Gluten-Free Mince Pies; Specially Selected Gingerbread Topped Mince Pies; and Specially Selected Sloe Gin Mince Tarts.

A Taste the Difference Tiffin Wreath (pictured below centre) is the star of the show at Sainsbury’s, made of crunchy shortcake biscuit pieces along with a mix of dried cranberries and juicy raisins, encased in smooth Belgian dark and milk chocolate. Moulded into the shape of a wreath, it is finished with a shimmering gold lustre effect.

There’s also an 18 Month Matured Christmas Pudding; a By Sainsbury’s Penny the Penguin Cake; a Taste the Difference Tomato, Mozzarella & Pesto Puff Pastry Tree; and a Make Your Own Gingerbread House (pictured below right), and Shortbread Reindeer Biscuits.


The Best Pedro Ximénez Sherry and Pear Christmas Pudding (pictured below left), and the Free From Polar Bear Cake (pictured below centre) steal the show, but the range also includes Christmas Tree Crumpets (pictured below right); The Best Dark Chocolate and Caramel Fudge Teacakes; The Best Chocolate Christmas Tree; The Best Yule Log; and The Best All Butter Deep Filled Mince Pies.

At the time of going to press, British Baker had yet to hear from Asda about its Christmas offering, and Marks & Spencer is set to unveil its Christmas range in September. 

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