New-look Muffin Break store opens in Hertfordshire

Muffin Break is continuing its store refurbishment programme with the opening of a new-look site in Hemel Hempstead.

The 1,500 sq ft store in the town’s Marlowes Shopping Centre caters for up to 70 covers and includes an outside seating area. The business previously operated a kiosk store in the town.

“Our new store in Hemel Hempstead looks fantastic,” said Muffin Break marketing manager Gemma Sandells. “It is part of our progressive store refurbishment programme, based on a flexible store model, which features an attractive modern, yet rustic design that is proving very popular.”

 In August, Muffin Break said it was set to open 15 UK stores in the next 12 months and increase its UK portfolio to 75 sites.

“Interest from franchisees and landlords is currently very strong for a number of reasons,” said Joshua Nixon, head of estates at Muffin Break’s parent firm Food Co at the time. “A key factor seems to be the fact that we are a café bakery, which means our food and hot beverage offering is so much more substantial than coffee and a light snack.”

Recent openings have included Basildon, Essex and Chester, Cheshire.

British Baker subscribers can read and download our category report on the muffin market here.

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