Tromp and Den Boer to integrate under AMF

Tromp Group and Den Boer Baking Systems are to be integrated under AMF Bakery Systems.

The businesses will begin operating as AMF Tromp and AMF Den Boer with immediate effect in a move designed to unify AMF’s global strategy. All three businesses are part of the Markel Food Group.

“As we fold Europe’s best sheeting, depositing, baking, and handling technology into the world’s strongest bakery equipment supplier, we aim to put AMF Tromp and AMF Den Boer in the best position for the future: technologically, culturally – as well as structurally,” said Markel Food Group CEO Ken Newsome.

AMF explained that the move to “unified project management systems and cohesive global sales and service teams” was a direct response to the challenges bakers faced in growing their product ranges to meet evolving consumer demand.

“The addition of the AMF Tromp and AMF Den Boer teams and technologies to AMF’s existing capabilities will protect the synergies that we’ve already established while leveraging the global support and service the AMF brand was built on,” said AMF Bakery Systems president Jason Ward.

He added that the new structure would mean its sales and engineering teams were better equipped to offer the best processing solutions while more effectively supporting customers’ expanding product needs.

“We see that industrial bun and bread bakers do need to diversify their product range, for which AMF Tromp and AMF Den Boer have proven and innovative solutions,” added Hans Herman Doude, vice president of sales for AMF Europe. “This next step in convergence will enable us to provide localized support, globally, for our best-in-class equipment solutions, whilst ensuring better support for our long-time customers.”

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