Food industry veteran Steve Moon has been appointed chief executive of cake decorations supplier Renshaw. 

Moon is replacing managing director Simon Mortimer, who left the Real Good Foods-owned business in June, and will be responsible for Renshaw and the company’s Rainbow Dust colours brand. 

He is joining the business from freeze-dried products and baked inclusions supplier Chaucer, where he was chief commercial officer. 

“I am delighted to be joining Renshaw at this exciting time for the business,” said Moon. “I have spent the majority of my career in the bakery ingredients sector and look forward to applying my skills and experience to continue to drive the business forward.” 

Moon has worked in bakery since 1991, when he started with the ingredients business Arkady Craigmillar, then part of Unilever. After some time in Unilever’s Rotterdam head office, he rejoined the business, renamed BakeMark following its sale to CSM, in 2000 as finance director, and later took the reins as managing director. He joined AB Mauri in 2005 to lead the firm’s industrial bakery division and, two years later, became vice president for the company’s European and African operations. 

After three years in the role he moved to British Sugar as commercial and supply chain director. In 2014, Moon became managing director/CEO at Germains Seed Technology, which operates across Europe and the US. 

Renshaw’s parent company Real Good Food is now focused on its profitable core businesses of Cake Decoration and Food Ingredients, having disposed of a number of smaller businesses over the last year and resolved a number of governance issues. 

The business has recently invested in new manufacturing capability, which Moon said would allow Renshaw to further develop its business in retail, wholesale and industrial manufacturing. 

“The bakery sector is a dynamic one, so we must be agile in order to help our partners adapt,” he added. 

“Given this, I will constantly review our market approach, our product offering and our routes to market to ensure we support our customers in the best way possible. Understanding the needs of the customer and consumer is critical, and we will ensure we invest in these areas to provide this insight.”

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