Subway targets snacking market with Toasted Bites

Subway is targeting the savoury snacking market with the launch of four bite-sized sandwiches.

Each Toasted Bite comes in a three-inch-square ciabatta bread roll, filled with one of four options, as well as two salad items of the customer’s choice:

  • Ham & Cheese Toasted Bite: filled with ham, topped with melted American-style cheese
  • Tuna Melt Toasted Bite: a mini version of a classic – packed with tuna, topped with melted American-style cheese
  • Steak & Cheese Toasted Bite: filled with steak strips, onion and green peppers and topped with melted American-style cheese
  • Cheese Toasted Bite: filled with American-style cheese and two veggies of your choice. A vegan option is also available, made with vegan cheese.

They are priced at £1.29 each or £2.99 for two Toasted Bites and a regular drink in the Saver’s Deal.

Snacking is the largest out-of-home occasion for bakery items, including sandwiches, but the latest data from analyst MCA has shown a 6% decline for the year ending 31 March 2019.

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