Greggs has expanded its sausage roll line-up with a new chicken variant, whilst also launching a trial of a Hot Breakfast Wrap.
Joining the sausage roll and vegan roll, the new Chicken Roll (rsp: £1.35) landed in Greggs shops nationwide yesterday (9 April). Coming in at 305 calories, it features seasoned chicken wrapped in layers of glazed puff pastry.
“They say the best things come in threes, and our iconic roll trilogy is no exception,” commented a Greggs spokesperson. “We’ve given our ‘new chick on the block’ the ultimate A-list treatment to ensure it’s a blockbuster hit with fans across the nation. We can’t wait for our customers to experience the Chicken Roll as the ultimate headline act of our flaky franchise.”
In celebration of the launch, Greggs ran a one-off event on 8 April at a Soho shop in London specially designed to look like a 90’s VHS video shop and hiding a retro-themed speakeasy bar inside.
Visitors were able to try pairing any of Greggs’ three rolls with a chicken-themed cocktail or mocktail, such as the ‘Chic-a-rita’ made with tequila, apple juice, lime, and sage & thyme agave syrup with crispy chicken skin as a garnish. There was also the ‘On A Roll’ cocktail comprising thyme-infused bourbon, lemon juice, maple & caramelised onion syrup, and aquafaba, decorated with a sausage roll stencil.
The food-to-go retailer is also currently trialling a new Hot Breakfast Wrap (rsp: £3.95, 607 calories) at 82 shops across Yorkshire. Made fresh in stores, the wrap is filled with oven-cooked sausage, sweetcure bacon, cheesy omelette, hash brown, and mature Cheddar cheese, topped with Heinz ketchup and a creamy béchamel sauce. It can also be ordered as part of a breakfast deal (from £4.70) with any hot drink, orange juice or water.
Greggs preliminary results for the 52 weeks ended 27 December 2025 revealed underlying pre-tax profit had fallen by 9.4% to £171.9m, with market analysts noting how the bakery giant had been unable to stay completely immune from the challenging outlook for food and drink retail despite a year of opening branches and resilient sales.
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