Berwick-upon-Tweed based Silvery Tweed Cereals has named Chris Green as its new sales manager.

Green, who has 19 years’ experience in the foodservice industry, will be responsible for Silvery Tweed’s UK product range.

He began working at at SIF Iceland Seafood and Coca-Cola, before taking a variety of regional and national account manager positions, culminating in eight years with food products supplier Santa Maria UK as senior national account manager.

“The opportunity to work with such a professional and respected company is fantastic. I’m in the process of learning all about the company’s products and I cannot wait to get out and meet clients to see how we can best meet their needs,” said Green.

Green has considerable experience in the foodservice industry as well as “great energy and drive”, said Mark Jackson, sales director at Silvery Tweed.

“We know that both our existing customers and those who move over to Silvery Tweed products will enjoy working with him and know their needs are being well looked after.”

Silvery Tweed manufactures cereal products such as flour, cereal flakes, grain and seed blends, as well as bespoke puffed grains and granola clusters.