Premier Foods’ group marketing director Jon Goldstone has announced that he will be leaving this position later this month.

Following the company’s announcement that it will increase its marketing spend to more than £50m to promote its Power Brands, Iwan Williams, managing director of grocery and bakery, will now lead Premier Food’s marketing function, which has been integrated into the business’ commercial structure. Goldstone has decided to pursue other senior marketing opportunities outside Premier Foods.

Speaking of the move, Williams said: “Jon has made an outstanding contribution over the four years that he has been with the company, leading our marketing strategy for Hovis before taking on the role of group marketing director.  During this time, he has been responsible for some excellent marketing campaigns, including the award-winning ‘Go on Lad’ Hovis commercial. We wish him all the best for the future.”

Both Goldstone and Williams have worked closely in the past few months to develop Premier Foods’ marketing strategy for its core brands in 2012, which include TV advertising campaigns for Mr Kipling and Hovis.

Towards the end of last year, the company also announced that, in order to achieve its cost reduction target of a £40m saving by 2013, it will be cutting 600 jobs – 5% of its 12,000 employees.