Nine new Weight Watchers breads are to be launched in January, joining the three already available.

The range now includes Chilled Garlic Petit Pain, Chilled Garlic Ciabatta, Pitta, Wraps, Chilled Garlic and Coriander Naan and Bagels, all available at retailers from January.

Andrew Chesters, managing director of Rivermill, manufacturing the breads under licence, said: "We are extremely confident these breads will fast become a staple purchase in the fast-growing health market. On average, Weight Watchers breads have 20% less calories and 40% higher fibre and the fact they are portion controlled makes it easy for the consumer to stick to their diet and succeed."