Don’t forget to register for this year’s event from May 6–13, sponsored by BakeMark. There’s a point of sale pack for all participating craft bakers with a selection of bright, eye-catching posters and banners, price tickets and counter top cards to entice customers through your door.

Liz Haigh-Reeve, director of fundraising for supported charity The Children’s Trust, says: “National Doughnut Week is a great way to make a difference to children’s lives. The funds raised go directly towards providing care, education and therapy for children with multiple disabilities and complex health needs. With our help, children and their families can rebuild their lives following an accident or serious illness.”

Next week: We will tell you more about 19-year-old James, a former RAF cadet from Hertfordshire, who suffered severe brain damage in a road accident. James spent eight months at The Children’s Trust undergoing an intensive rehabilitation programme to help him regain everyday skills.

Top tips: Who Deserves a Doughnut? Ask your customers to nominate the person who they think most deserves a doughnut – a caring friend or neighbour, for example. A gift voucher, perhaps donated by a local shop, is awarded to the winner/s and a goodie bag of doughnuts goes to the nominator. Or challenge customers to eat a doughnut without licking their lips – the fastest time wins. Go mad for doughnuts!

• To register, email Christopher Freeman at Dunns Bakery at: or call: 020 8340 1614 or 07776 480032.


Since last week’s issue, the following bakers have got involved:

- The Kandy Bar, Saltcoats, Ayrshire

- Barkers Bakery, Cottenham, Cambs

- WT Endacott, Okehampton, Devon

- P&A Davies, Chester, Cheshire

- Biggs Bakery, Littlehampton, West Sussex

- Graces Bakery, Ryde, Isle of Wight