A new bakery is shaking up cupcakes’ cosy image by combining a corner cake shop with a Soho hotspot.

Cox Cookies & Cakes – a collaboration between shoe designer Patrick Cox and cake maker Eric Lanlard – promises an indulgent and quirky range of cookies, cakes and bars, sold from a takeaway shop that sports a glossy black floor and shimmering disco-inspired walls. Its unusual opening hours of 11am to 11pm aim to appeal to the area’s residents.

Signature cupcakes, including Madagascan vanilla with cream cheese frosting and Triple Valrhona chocolate chips with crunchy mini malt balls, start at £2.50. Juicy centred cupcakes – with real fruit compôte heart – in blueberry or raspberry are priced at £3. Designer-styled varieties, including ‘red hot lips’ and ‘pop art Marilyn’, cost £4.

It also sells hot cookies, including white chocolate with cranberry bits and white chocolate macadamia nut fest, and brownies for £2.50.

Cox’s inspiration comes from his Canadian mother Maureen, many of whose recipes will feature on the store’s menu, including Nanaimo Bars – coconut chocolate biscuit with a layer of custard vanilla buttercream coated in melted dark chocolate.

Co-creator of the cakes collection, Lanlard, who runs Cake Boy in South West London, said: “Patrick and I are both obsessed with great food and style. Together we are going to be creating a range of yummy cakes and cookies designed to match the style of this up-and-coming, vibrant part of London.”

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