Appletiser is extending its UK product portfolio with the introduction of a sparkling drinks range called Fruitiser.
The drinks, made from 100% fruit juice, come in three flavours - Pomegranate & Raspberry, Mango & Mandarin and Apple & Dragon Fruit - is free from preservatives and artificial colours and has no added sugars.
The launch will be supported by a £1m marketing investment, including press advertising, PR and an "innovative bike sampling campaign" over the summer.
Appletiser marketing manager Sally Marshall said: "Like Appletiser and Peartiser, the Fruitiser range will be a stylish, adult alternative to alcohol, but will instead target a younger audience of women between the ages of 18 and 30.
"Developed especially for the UK market to be the younger sister of Appletiser, the range of fruit combinations will be the perfect accompaniment to food."
RRP: 79p (275ml) £2.15 (750ml)
== Ocean Spray branches out ==
Ocean Spray is to launch a new ’on the go’ version of its cranberry juice drinks and plans to enter the smoothie market.
The company, owned by the Cranberry Growers’ Cooperative in the US, has also revamped the packaging across all drink, sauce and snack products. All carry the strapline "helps protect you inside".
The single-serve juice drinks, to launch in July, contain 125% of the recommended daily amount of vitamin C, plus an 80mg serving of health-promoting compounds called proanthocyanidins.
The new range includes Cranberry Classic, Cranberry Classic Light and Cranberry & Raspberry flavours.
The company will also launch a new range of one-litre not-from-concentrate cranberry smoothies, plus a new dried cranberry snack product called Craisins. The initiatives will be backed with a £5.5m TV and press campaign.
RRP ’on the go’: 79-99p (250ml)
== Smoothie pair for Boost ==
Boost Drinks has launched a new range of smoothies.
Two flavours are available initially - Mixed Berry and Orange & Mango. Both are ambient goods so they don’t need to be refrigerated during transportation or storage, and have a longer shelf life than traditional smoothies.
The smoothies are 100% natural, with no added sugar or artificial additives, and are fat-free. Boost’s managing director Simon Gray said: "The launch of our smoothie is an important part of our strategy moving forward and will be a key member of our growing family of functional drinks."
The company already has a range of energy and sports drinks.
RRP: 99p (250ml PET bottle)
== Oasis goes Extra Light ==
Adult juice drink brand Oasis is launching another Extra Light variant. Oasis Peach Passionfruit Extra Light, made with all-natural colours and flavours, has been on the market since April 14. The range will be supported with a £3.5m media campaign.
Coca-Cola head of marketing Anita Huntley said that trends towards healthier products were working in favour of the range.
There are now two products in the range, as Peach Passionfruit joins Summer Fruits flavour.