To all those bakers, coffee shops and retailers getting involved with National Cupcake Week (NCW) this autumn, British Baker is urging you to support our partner charity CLIC Sargent to raise money for children with cancer.

There are two simple ways you can get involved during NCW, from 12-18 September: either by making a percentage donation from sales of a dedicated cupcake during the week; and/or stocking cupcake pin badges you can apply for 100 cupcake pin badges and sell them for a suggested donation of £1 each.

By taking part, not only can you increase your cupcake sales and help raise vital funds for children with cancer, but you could also get an upturn in sales of other lines, due to your fantastic eye-catching displays in store.

For more information about CLIC Sargent’s work visit or call 0300 330 0803.