United Biscuits launches McVitie’s reward scheme
United Biscuits (UK) is to launch a rewards scheme for its McVitie’s brand biscuits. McVitie’s VIP Club will offer consumers the chance to claim tea break treats, using a unique code, or to build up a collection of points in order to claim larger rewards. The firm claims it will be the first-ever consumer biscuit collect and reward scheme.
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