Walkers brand ambassador Gary Lineker returns to TV screens this month as part of the crisp brand’s latest promotion.
The ad will see members of the public going to extraordinary lengths to suggest new Walkers flavours to the former England footballer.It supports Walkers latest stunt - asking consumers to submit their new flavour ideas for Walkers Crisps.
A panel of judges, led by Heston Blumenthal, will pick six finalists from all the entries received, which will then go on sale and the public will get to vote for their favourite.
The winner will receive £50,000 plus 1% of future sales. Five runners-up will win £10,000 each. Radio advertising, online activity, consumer media PR and POS will support the promotion until the overall winner is chosen in May 2009.