All NPD articles – Page 9
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Product NewsSupermarkets unveil new hot cross bun flavours for Easter 2025
Tiramisu, rhubarb & custard, apple crumble, and chocolate & caramel are among some of the new flavours of hot cross buns to be rolled out for Easter 2025
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NewsFlake Bake launches Jamaican Chicken Patty in Aldi as sales top one million
Jamaican patty specialist expands its range with a new chicken variety after enjoying remarkable success with its original Beef Patty at the discounter
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Product NewsCosta brings vibrancy to spring 2025 with fresh sweet bakery treats
A luxurious sandwich cookie, a fruity cake, and an Easter-themed biscuit are the brand-new items rolled out by the coffee chain in its latest seasonal menu
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Product NewsBakers cut to the crust with innovations for British Pie Week 2025
Pork & chutney, vintage Cheddar, Wagyu beef, and lobster are among the indulgent fillings showcased in new pastry creations as part of this year’s celebrations
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FeatureBaking smart: how AI is powering up operational improvements in 2025
Businesses big and small can adopt machine learning models to help with a multitude of tasks spanning the entire supply chain as well as production
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Product NewsBridor unveils six-strong Viennese vegan pastry range
Range includes a vegan croissant, pain au chocolat, and orange & hazelnut crown which have been made with plant-based margarine and French flour
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ReportsBakery Retail Guide 2025
A comprehensive guide to marketing, customer service, packaging, and technology in the bakery retail sector, coupled with real-life examples of great branding, shop design, staff training, and more
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Product NewsSweet innovations: biscuits, doughnuts, cakes, and buns unveiled
Filled ring doughnuts, a cocktail-inspired roulade, and a trio of cream buns are among the latest sweet treats unveiled by the nation’s bakers
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Product NewsAbsolutely crackers: trio of savoury biscuits and snacks unveiled
Limited-edition Mini Cheddars, functional crackers, and wholesome handmade breadsticks are among the latest savoury launches to hit the snacking aisles
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FeatureKeeping it sweet: how are bakeries approaching sugar reduction?
With the next raft of HFSS regulations due to come into force on 1 October 2025, what steps are bakeries taking to reduce the sweet stuff? And do consumers want lower sugar sweet treats?
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Product NewsHeart baker: doughnuts, cakes, biscuits and more for Valentine’s Day 2025
An amorous array of limited-edition launches has been unveiled by bakers across the country to help treat bakery lovers during the most romantic time of the year
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Product NewsWaitrose extends free-from bakery range with 10 new products
New gluten-free cakes, rolls, flapjacks, and cookies have been unveiled by the retailer as it reports soaring demand for its food which meets the needs of those with specialist diets
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NewsBuns and deliveries help drive record sales for Caffè Nero
Caffè Nero sold nearly 750,000 cinnamon and Maritozzi buns in the first half of its financial year, with growth also coming from delivery channels and wholesale
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Product NewsGreggs expands hot food offering with new menu items
Greggs plans to double the number of shops the made-to-order range is available in by spring, with a BBQ Crispy Chicken Burger and wrap added to tempt consumers
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Product NewsEurostar Commodities rolls out regenerative flour range
Called Rise Re:Gen, the range comprises a Strong White Flour and All Purpose Flour which has been farmed in collaboration with The Green Farm Collective
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Product NewsWaitrose unveils sweet bakery items for Easter and spring 2025
Waitrose is hoping to put a spring in the step of its customers with a raft of new sweet bakery including flavoured hot cross buns, lemon scones, and a panettone/hot cross bun hybrid
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Product NewsCookies, pastries, and tray cakes: bakers embrace 2025 with new sweet treats
Healthier cookies, on-trend cakes in flavours including chocolate orange and pistachio, and indulgent pastries are among the latest sweet treats rolled out by the nation’s bakers
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Product NewsGinsters and Doughlicious team up with Walkers on spicy new products
Bakery brands create chilli-infused versions of their sausage rolls and cookie dough & gelato bites to accompany the limited-edition Walkers Extra Flamin’ Hot Crisps launch
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Product NewsUrban Eat embraces global flavours with new sandwiches and wraps
A Thai Green Chicken sandwich, a Korean Chicken wrap, and a Chicken Shawarma flatbread are included in the new limited-edition line-up
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OpinionFive things I learned on a tour of London bakeries
British Baker editor Amy North embarks on an expedition in which she discovers cereal milk as a flavour to watch and that TikTok fame can sadly be a case of style over substance

















