All NPD articles – Page 7
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Product NewsSweet tastes of summer: bakers roll out new cakes, tarts, doughnuts, and more
Wallet-friendly cake pops, decadent cream cakes and doughnuts, nostalgic tarts, and gelato-stuffed croissants are among the sweet bakery innovations
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Product NewsWall’s, Pukka, and Pieminister bolster savoury pastry ranges with NPD
A cheeseburger pie, vegan-friendly takes on classic savoury slices, and a veg-packed spiced pie are among the latest offerings by savoury pastry players
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FeatureFrom niche to necessity: why free-from bakery is outpacing the market
UK consumers spent £24.7m more on free-from baked goods via supermarkets last year as leading producers step up their NPD game and retailers enhance store fixtures to cater to demand
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Product NewsCrosstown unveils botanicals inspired doughnut and cookie range
Called Botanarchy, the ‘floral forward’ range is designed to bring a disruptive twist to bakery with flavours including lavender crème brûlée and jasmine & rhubarb
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NewsTrends from IBA 2025: smart tech and innovative ingredients are changing bakery
British Baker editor Amy North reflects on the international bakery exhibition, taking a closer look at how AI and clean label ingredients are driving progress for the baking industry
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Product NewsHovis unveils new sub rolls, loaves, and ‘strength baked in’ advert
Britain’s second biggest bread brand taps into demand for premium sandwich alternatives with sub rolls, including protein variants, higher fibre loaves, and added sourdough options
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NewsLola’s Cupcakes teams up with Disney on a whole new world of sweet treats
New brand licence partnership sees the London-based chain unveil cakes and cupcakes decorated in Frozen, Moana, Toy Story, Cars, Lilo & Stitch, and The Lion King themes
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Product NewsFood-to-go supplier Simply Lunch launches new premium handmade range
A Chicken, Chorizo & N’Duja Foccacia and a Veggie New Yorker Pretzel are among 30 new convenience items rolled out by the Croydon-based supplier
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NewsThe Hummingbird Bakery launches sweet and savoury muffins
American-style sweet treat specialist branches into savoury with muffin range which took years of research, trials, and taste testing
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FeatureIs the UK ready to embrace savoury doughnuts?
This National Doughnut Week, British Baker editor Amy North questions why many doughnut makers are keeping things sweet whilst exploring the potential for savoury options
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FeatureHas the doughnut bubble burst?
There’s been consolidation and a change of tactics in the doughnut market as specialists adapt to keep up with consumer needs and flavour trends
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NewsGreggs unveils new Korean chicken sandwich range and more for summer 2025
Food-to-go chain further expands its hot food offering with new Korean-style options and adds new flatbreads, veggie bakes, sandwiches, rolls, and muffins
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NewsDeliveroo and Gail’s partner with students on coffee cup project
With breakfast and coffee one of the fastest growing categories on the platform, Sheffield Hallam students have been asked to create a sustainable cup which ensures hot beverages arrive in perfect condition
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Product NewsCosta adds gluten-free toastie and iced biscuit to summer 2025 menu
Coffee chain provides ’something for everyone to enjoy’ over the summer including a gluten-free toastie, returning flavour-packed flatbreads, and sweet treats carried over from spring
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NewsHilton Macarons makes expansion move whilst launching three new selections
Suffolk-based sweet treat specialist has shifted production into the Darsham site of its new owner Two Magpies Bakery, and unveils a trio of indulgent macaron boxes
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Product NewsSweet new treats: bakers roll out cookies, doughnuts, cakes, buns, and more
An exquisite honey bun, a new shape for an iconic biscuit, and a chocolate and caramel celebration cake are among the sweet products launched by UK bakery suppliers
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Product NewsHiggidy embraces international flavours with snacking & sharing range
Halloumi & hot honey and hoisin pulled mushroom & spring onion are among the new flavour combinations for Higgidy savoury snacking range
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Product NewsSainsbury’s unveils desserts, breads, and wraps for summer 2025
Everything seasoning brioche burger buns, corn & jalapeno flatbreads, and a tiramisu-inspired tart are among the new bakery items being rolled out for the sunnier months
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NewsBettys ventures into evening dining with new menu
Baked goods take centre stage on the new menu with the likes of Gooey Rascal and Brown Bread Sundaes as well as Yorkshire rarebit
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Product NewsLatest bakery ingredient innovations unveiled by suppliers
New products helping bakers reduce costs, extend shelf life, support vegan claims, and tap into on-trend flavours are among the innovations

















