Manaaz Akhtar has been appointed regional marketing director for Subway in Europe. 

Previously head of marketing for the UK and Ireland market since March 2011, the new role, which comes into effect this month, will see Akhtar lead the brand across Europe.

She will work closely with, and supervise, the marketing leaders in Europe to ensure the marketing calendars are on strategy and consistent with the global brand positioning. Akhtar will also ensure that marketing decisions are based on consumer insights, that the media plans maximise budget, reach and frequency while sharing regional and global best practices.

As head of marketing for the UK and Ireland, Akhtar oversaw the national marketing strategy for over 1,650 Subway stores.

She played a key role in developing the Subway lunch promotion sucessfully transforming the brand’s role in the lunchtime market and, most recently, launching the new national #notwithit breakfast campaign.

Prior to joining the Subway brand in 2011, Akhtar previously held positions at Burger King and Pizza Hut UK.

She will continue to manage marketing for the Subway brand in the UK and Ireland until her replacement is hired and trained.