Pret A Manger is to open a third Veggie Pret in London next month.
The third store, the location of which has not been disclosed, will stock a range of vegetarian and vegan food and drink, catering to the growing demand for meat-free cuisine.
“Our third Veggie Pret shop is in the making and due to open in October,” said Pret A Manger CEO Clive Schlee in his blog.
It follows the opening of the first Veggie Pret in Soho, London in June 2016, originally opened as a pop-up store, but made a permanent fixture in September due to an overwhelming response from customers. The second Veggie Pret opened in Shoreditch in March.
Both stores launched with a 40-plus item menu, including vegan salted caramel brownies, vegan mac & greens and a matcha coconut latte.
The store represents Pret’s increasing commitment to meat-free, which has also seen it launch a ‘Not Just For Veggies’ campaign and trial vegetarian-only fridges in 250 of its 325 stores. Despite being extended for the summer, Pret has confirmed the fridges will not become a permanent fixture. Instead, they will make way for its new autumn menu.
“The veggie fridge trial was met with a very encouraging initial response, so we kept them for the summer. While the fridges have certainly helped to raise awareness of our meat-free menu, we noticed that more customers actually choose veggie options when they are clearly labelled and integrated with meaty items, rather than segregated in a separate fridge,” added Schlee.