North London retail bakery business Wenzel’s the Bakers revealed to British Baker the secrets behind its full brand redesign, which includes new-look shop designs, packaging and website.

Wenzel’s the Bakers, which won The Retail Innovation Award last year at the Baking Industry Awards, organised by British Baker, underwent a significant transformation to help update the look of its shops, coinciding with the revamping of its website.

Peter and Sarah Wenzel, the father-daughter team behind the company, told British Baker how they went about the process and what it has meant for the Wenzel’s business.

BB also caught up with Phil Crosbie, director of Ech Design, which was tasked to conduct a full rebrand for the high street firm.