Registration is now open for National Doughnut Week 2024, the latest edition of annual charity event which is taking place from 18 to 26 May.
Bakers, cafes, bistros, delicatessens, coffee shops, and small businesses across the UK are encouraged to join by creating delicious new doughnut recipes or inventing new mash-up products to sell during the week.
Funds raised will be going directly to The Children’s Trust, a charity that delivers rehabilitation, education and community services nationwide to help children and young people with brain injury and neurodisability to live the best life possible.
Organisers described last year’s event as a great success, collecting just over £43,000 from participants including a contribution from East Midlands chain Birds Bakery that topped £10k. Take a longing look back at the bespoke doughnuts showcased from the 2023 edition featuring flavour combinations of raspberry & white chocolate, salted caramel and ginger crumb, Orange Matchmaker, and Belgian chocolate with blue cookie dough flavoured icing.
National Doughnut Week was launched in 1992 by Dunns Bakery co-owner Christopher Freeman. To date it has raised a total of more than £1.1m including over £588k for The Children’s Trust.
“We are encouraging bakers and a whole host of other businesses to now sign up this very special fundraising week,” said James Dedman, the new general manager at CSM Ingredients UK & Ireland, which sponsors the activity.
“National Doughnut Week channels every penny raised directly to The Children’s Trust and every doughnut sold helps the important work that the charity carries out. Registration is easy to do via the National Doughnut Week website which includes downloadable resources. There’s also an updated bakery finder so visitors to the site can quickly locate local participating bakers,” Dedman added.
The Craft Bakers Association (CBA) has been supporting National Doughnut Week for over 25 years. “The CBA continues to encourage its members to get involved with the week and to raise as much money as it possibly can for this fantastic charity,” said CBA chief executive Karen Dear. “Year on year we see more members taking part and the donations from buying one doughnut, from participating bakeries can change a family’s life.”
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