Bakers, cafés, and other small businesses are being encouraged to sign up for National Doughnut Week 2022 which takes place from 7 to 15 May.
The weeklong event, which is sponsored by CSM Ingredients, is an annual celebration of the sweet treat with a portion of sales being donated to charity The Children’s Trust.
All the funds raised through the week go directly to the charity, which supports children with brain injuries. Bakers, cafés, bistros, delis and more from around the country can take part.
National Doughnut Week was created in 1992 by Christopher Freeman, co-owner of Dunns Bakery. Over the past three decades it has raised more than £1m for charitable causes with half of that being donated to The Children’s Trust. 2021 was a record-breaking year for the event raising more than £35,000 for the charity.
“We hope that bakers from around the country sign up and help us raise much needed funds for The Children’s Trust,” said Cristiana Ballarini, CSM Ingredients marketing director pastry mixes.
“It’s been a tough couple of years for everyone and charities are still experiencing a hard time when it comes to fundraising so every penny raised is much appreciated and goes towards supporting children and their families that benefit from The Children’s Trust.”
The baking industry is back in full swing with regards to events with a host of conferences, competitions and more planned for 2022. See the key dates for your diary here.