A bird's eye view of citrus slices

Source: Getty Images / anilakkus

  • Publication date: Wednesday 3 April
  • Editorial submissions deadline: Wednesday 13 March
  • Editorial contact: amy.north@wrbm.com

What are the next big flavours in bakery? This feature will find out. It’ll cover the trending flavours in sweet and savoury bakery items and the influences behind them as well as exploring how and why they are being used.

Key areas this article will explore include:

  • What are the next big flavours in bakery and why?
  • What are the influences and/or trends behind these flavours gaining popularity?
  • How are they being used? I.e., the type of baked good they’re in, the reason they’re being added (health connotations, attract a certain audience etc).
  • What influence is social media, such as TikTok, having on the flavours and ingredients being used in bakery?
  • How are existing popular flavours evolving to keep consumers interested?
  • What flavours proving popular in other food and drink categories, such as alcohol, snacks, or ice cream, that could work in bakery?

We’re also looking for examples of these flavours in action so if you have a product that fits the bill, please send it over with a hi-res image and description.