Sliced white and seeded bread

Source: Getty Images

Publication date: Wednesday 28 June 2023

Editorial submissions date: Monday 12 June 2023

Editorial contact: Vince Bamford

This feature will explore the strategies being employed by the UK’s major bread players including the areas of the market they’re focusing on, the NPD being rolled out, and marketing plays.

Key questions this feature will explore:

  • What strategies are the big bread brands employing in the UK employing and why?
  • What trends and consumer needs are they tapping into as part of this?
  • How is the market changing as a result?
  • Are these tactics proving to be successful? (Please provide sales data if possible)
  • What NPD have the firms unveiled over the past year? What does this say about their strategies and focus?