Union Jack cake

Source: Getty Images / mrPliskin

  • Publication date: Wednesday 26 June 2024
  • Editorial submissions deadline: Wednesday 5 June 2024
  • Editorial contact: Dan Riley, dan.riley@wrbm.com

How can bakers capitalise on the upcoming Olympics which are taking place from 26 July to 11 August? This feature will find out.

Key questions this article will explore are:

  • What can bakers do to capitalise on the upcoming Olympics?
  • What type of products are consumers seeking for the occasion?
  • When should bakers put special edition products on sale?
  • What sort of uplift in sales are bakers expecting to see over the period?
  • What else can bakers do to get their shoppers in a celebratory mood? Events, promotions, etc.
  • If your bakery/brand is rolling out any NPD for the occasion, please let us know. We’d need a hi-res photo, product description and rsp.