Source: Getty Images / Rouzes

  • Publication date: Wednesday 22 May 2024
  • Editorial submissions deadline: Wednesday 1 May 2024
  • Editorial contact: Amy North,

This feature, which will be published during National Doughnut Week, will explore the trends playing out on the doughnut market.

Key topics this feature will explore:

  • How has the doughnut market performed over the past year and why?
  • What are the top trends playing out in the doughnut market and what are the main influences behind these trends?
  • What are the key flavours, toppings, and fillings to look out for in the future?
  • How is the doughnut market changing with regards to the types and size of businesses operating within it?
  • What are the top occasions consumers buy doughnuts for? What opportunities are there to build upon this?
  • How are consumer concerns around health playing out on the doughnut market?
  • How are manufacturers, bakers and retailers tapping into the above trends? (Please provide examples if you have them).