Cupcakes with white frosting and Union Jack flags

Source: Getty Images

Publication date: w/c 16 May

Editorial submissions date: Friday 13 May

Editorial contact:

How can bakers capitalise on the upcoming Platinum Jubilee celebrations? This feature will find out.

Key questions this article will explore are:

  • What can craft bakers do to capitalise on the upcoming Jubilee celebrations?
  • What type of products are consumers seeking for the occasion?
  • When should bakers put special edition products on sale?
  • What sort of uplift in sales are bakers expecting to see over the bank holiday?

If your bakery/brand is rolling out any NPD for the occasion, please let us know. We’d need a hi-res photo, product description and rsp.