Publication date: Wednesday 21 January 2026
Editorial submissions deadline: Wednesday 7 January 2026
Editorial contact: amy.north@wrbm.com
Things are heating up in the breakfast market as out of home operators battle it out for a bite of the morning occasion. This feature will explore the changing dynamic in the marketplace as well as what types of products are tempting consumers to break their fast.
Key areas this article will explore include:
- How has the breakfast occasion evolved for out-of-home operators in the past year?
- What factors are driving growth or decline in the breakfast market?
- What are consumers looking for in their breakfast choices now – health, indulgence, speed, value etc?
- How are breakfast menus changing to accommodate this? How does this differ between grab-and-go and sit in establishments?
- Which breakfast products or formats are performing best for you right now?
- What challenges do operators face in capturing the breakfast market (e.g., staffing, supply chain, pricing)?
- How are you leveraging technology (ordering apps, loyalty programs) to boost breakfast sales?
- How are convenience retailers and/or delivery platforms changing the market?
- What meal deals are on offer at breakfast time? What part do beverages have to play in this?
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