- Publication date: Wednesday 20 November 2024
- Editorial submissions deadline: Wednesday 6 November 2024
- Editorial contact: Dan Riley dan.riley@wrbm.com
It’s what’s on the inside that counts… and on top in the world of bakery. With this in mind, we explore the trends in toppings and fillings. So, which flavours, textures, and designs are capturing consumers’ attention? Is it all about over the top creations or are simpler designs in favour? This feature will find out.
Key areas this article will explore are:
- What are the top trends in toppings and fillings for 2024 and beyond?
- What are the drivers behind these trends?
- How does this differ across various types of baked goods (cupcakes, doughnuts, pies, etc)? And how does this differ across markets such as out of home, retail, craft bakery etc?
- What ingredients can bakers use to tap into these trends?
- What part does texture have to play when it comes to indulgence?
- Which textures are in fashion right now and how can bakers tap into them?
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