- Publication date: Monday 25 September 2023
- Editorial submissions deadline: Thursday 7 September 2023
- Editorial contact: Amy North amy.north@wrbm.com
This feature will take a deep dive into the trends set to make waves in the cake market in 2024 and beyond.
Key areas this article will explore are:
- What are the top cake trends of 2024 and beyond?
- What are the top cake flavours? How are these flavours being used?
- What styles of cake decoration are gaining traction? Where is the inspiration for these coming from?
- How will these trends, flavours, and formats differ between the seasons?
- How do the trends differ between different formats, such as celebration cakes, cupcakes, loaf cakes and so on?
- How do the trends differ between cakes for special occasions and everyday ranges?
- What impact are social media platforms, such as Instagram and TikTok, having on the market?
- How is health playing out on the cake scene?
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