A victoria sponge cake with strawberries and blueberries on top

Source: Getty Images

  • Publication date: Monday 25 September 2023
  • Editorial submissions deadline: Thursday 7 September 2023
  • Editorial contact: Amy North amy.north@wrbm.com

This feature will take a deep dive into the trends set to make waves in the cake market in 2024 and beyond.

Key areas this article will explore are:

  • What are the top cake trends of 2024 and beyond?
  • What are the top cake flavours? How are these flavours being used?
  • What styles of cake decoration are gaining traction? Where is the inspiration for these coming from?
  • How will these trends, flavours, and formats differ between the seasons?
  • How do the trends differ between different formats, such as celebration cakes, cupcakes, loaf cakes and so on?
  • How do the trends differ between cakes for special occasions and everyday ranges?
  • What impact are social media platforms, such as Instagram and TikTok, having on the market?
  • How is health playing out on the cake scene?