- Publication date: Wednesday 11 September 2024
- Editorial submissions deadline: Friday 30 August 2024
- Editorial contact: Dan Riley dan.riley@wrbm.com
Sourdough remains an on-trend area for bakery with artisanal bakers, supermarkets, and the nation’s largest plant bakeries crafting products to meet consumer desire for it.
This article will explore how the market is changing, which players are driving this, and what is on the horizon for sourdough.
Key areas this article will explore are:
- How have sales of sourdough loaves through supermarkets performed over the past year?
- Where are the areas of growth? In-store bakery? Wrapped loaves? Etc.
- Which market players are taking advantage of this and how (investment, NPD, etc)?
- What are consumers’ top considerations when it comes to sourdough and why?
- How are these trends translating to the out of home market?
- How much of an impact has the sourdough code of practice had?
- How has demand for sourdough influenced other bakery categories? What are the areas of growth here and which firms are tapping into/driving this?
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