The assets of the Wigan-based manufacturer Rivington Biscuits are now for sale, after the company went into administration in December.
Ninety-nine Rivington employees were made redundant in December when the company went into administration, and its assets are now up for sale.
Since 1996, Rivington has produced more than 30 different biscuit lines, including pink wafers.
Its four key products were Montana Triple Chocolate Wafer – a triple-layered chocolate wafer; Trophy Milk Chocolate Wafer – a multi-layered milk chocolate wafer; Countdown Breakfast Biscuits – Milk & Cereals – a baked vanilla and milky-flavoured breakfast biscuit; and No Wheat Gluten-Free Chocolate & Orange Wafer – a gluten-free multi-layered chocolate orange cream wafer.
The company’s products were stocked in locations including supermarkets and discount stores.
In a statement, the company said: “Rivington Biscuits had focused on seeking out cost efficiencies in their systems to provide high-quality products at low prices to remain competitive within the market.”
Collectively, the company sold more than 4.1 million units to customers.
Metis Partners, which has been appointed as an agent to sell the intellectual property (IP) assets of Rivington, said: “This opportunity is especially relevant to parties operating in food and beverage manufacturing and confectionery manufacturing, looking to expand their product portfolio, as well as household product manufacturers aiming to diversify into the food and beverages market.”
The joint administrators – Russell Cash and Ben Woolrych of FRP Advisory LLP –have set a deadline for offers of Tuesday 25 April 2017 at midday. Metis said: “All interested parties should ensure that their best offer is received by this deadline. Interested parties that do not submit an offer will no longer remain included in this marketing exercise. Following the deadline, the joint administrators reserve the right to request a further round of offers to be submitted above a minimum offer level.”