As the summer season attempts to shine through, more sweet bakery indulgences have emerged including new biscuits, doughnuts and croissants.
Bakers have struck partnerships with the likes of a cultural institution, a charity, and an American brand to create their product designs, or tapped into a growing demand for decadent snacks.
Making it a hat-trick of sweet treat NPD round-ups in successive months (see our June and July entries), check out the latest launches from the bakery sector:
‘Bis-kini’ Shortbread Biscuit, Cooplands
With the sobering statistic that one in two people in the UK will get cancer, Cooplands bakery chain has unveiled a summer-themed sweet treat in aid of Macmillan Cancer Support.
The ‘Bis-kini’ shortbread biscuits are adorned with pink or blue fondant bikinis, and available for purchase at Cooplands stores throughout August. Priced at £1.35, sales of each biscuit will see 25p go directly to the Macmillan charity to help people with cancer live life as fully as they can by providing physical, financial, and emotional support.
Salted Caramel & Pecan Open Croissant, Délifrance
Billed as a versatile addition to a foodservice operator which epitomises ‘the art of indulgence’, baked goods manufacturer Délifrance has introduced its Salted Caramel & Pecan Open Croissant.
The new pastry is filled with salted caramel and topped with toasted pecan nuts – sold frozen in boxes of 68 and available now from wholesalers.
“It’s been a busy and exciting period at Délifrance as we continue to innovate and enhance our viennoiserie offering,” said marketing director Stéphanie Brillouet. “Through our own research into the breakfast market, we’ve identified indulgence as a growing consumer trend particularly when it comes to breakfast and snacking. Not to mention, our research also revealed that one in three consumers would buy more pastries if there was a greater offering of flavours such as caramel.”
Natural History Museum Biscuit Collection, Biscuiteers
Some of the London museum’s most iconic specimens are featured in the latest bespoke hand-iced creations from the Biscuiteers team.
The collection includes a small letterbox gift (£13.75) featuring a fearsome T-rex, a medium letterbox gift (£27.50) showcasing a Diplodocus alongside his lush vegetation snacks, and a medium tin (£40) packed with an assortment of natural history stars from dinosaurs and woolly mammoths to dodos and blue whales.
Biscuits are made with locally-sourced ingredients and presented in illustrated gift boxes using 100% recyclable packaging. They are available for purchase online via the Biscuiteers website.
Reese’s Peanut Butter Doughnut, Krispy Kreme
A classic American flavour makes its return to the Krispy Kreme doughnut range for a limited time only this summer. The Reese’s Peanut Butter Doughnut combines the brand’s signature soft dough with a smooth peanut butter filling, before being hand-dipped in chocolate icing and topped with nibbed hazelnuts and peanut butter drops.
Priced from £2.95 each, the doughnuts are available from now until 3 September at the brand’s 125 retail shops across the UK, as well as selected Tesco, Sainsbury’s, Asda and Morrisons stores and via UberEats, Just Eat, and Deliveroo.
“Our fans spoke, and we listened, delivering a mouth-watering treat perfect for sharing and sparking conversation,” said Jamie Dunning, Krispy Kreme’s president and managing director in UK & Ireland. “This partnership shows how we are continuing to innovate to deliver fresh, handcrafted treats that deliver a delicious experience across all our channels.”
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