Lazy Day's foodservice range of rocky road, tiffin, and cakes

Source: Lazy Day

Free-from bakery brand Lazy Day has revamped its foodservice range with new packaging, logo, and improved recipes.

The range comprises Rocky Road, Millionaire’s Shortbread, Chocolate Tiffin, Chocolate Orange Tiffin, Fruit Cake Slices, Scottish Shortbread, Golden Syrup Oaties and Choc Chip Shortbread.

The line-up of individually wrapped treats is available via a selection of wholesalers and are sold in cases of 12, from £18 per case with a recommended retail price between £2.50 and £3.50. They boast an extended shelf life of six to nine months, which the business said allowed stockists to offer consumers a diverse range of products to choose from at any given time.

All products are baked in Lazy Day’s dedicated gluten-free, milk-free, egg-free, and nut-free bakery in Harthill, central Scotland. The firm supplies all of the major supermarkets with both branded and own-label vegan and free-from product ranges.

The update was driven by extensive consumer research and evolving market trends, the firm said, noting that it has already achieved great success for the brand through its direct-to-consumer range.

“The rebrand within the retail sector has been very successful and resulted in an impressive 51% year-on-year volume growth in the retail market,” said Lazy Day co-founder, Dr Sally Beattie.

“We are excited to now be rolling it out to the full range of individually wrapped products available via B2B channels. The new designs of our inclusive treats have brought a real warmth and personality to our products, which seem to have resonated well with not only our existing and loyal customer base, but with new consumers too, resulting in vastly increased sales.”

Lazy Day said its treats help foodservice businesses meet the requirements of Natasha’s Law and Owen’s Law, which have resulted in strict rules on food labelling, making it challenging and costly for many businesses to cater to customers with food allergies.

“We appreciate that it is a particularly challenging time for businesses, especially when it comes to catering for the free-from market,” added co-founder Emer Bustard. “Stocking a selection of inclusive options, allows businesses to establish themselves as up-to-date and inclusive food service operators, retaining existing customers, while also being appealing to completely new visitors, providing the opportunity to boost sales and stand out among competitors.”