All Sourdough articles
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Product NewsFrom loaded buns to sausage rolls: Tesco and M&S unveil new bakery products
Tesco has unveiled indulgent sweet and savoury bakes that draw on seasonal flavours, while M&S has rolled out a selection of savoury pastries to its in-store offering at Foodhalls
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NewsSee inside Pettigrew Bakeries’ new headquarters and café
The site has been designed from scratch around the needs of the bakery team, with new ovens, mixers and temperature-controlled spaces
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InterviewKeeping the starter alive: Jason Geary on growth without compromise
A new factory, a TV campaign, and solid NPD pipeline have propelled Jason’s Sourdough to new heights, but for fourth generation master baker the recipe for success has never changed
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Product NewsWarburtons unveils fresh batch of new products
UK’s biggest bread brand has expanded its ’Our Dough and Tiger Bread ranges with four new additions, including a Tiger Bloomer with Sourdough
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Product NewsJason’s Sourdough adds Fibre rolls and loaf to ‘bread with benefits’ range
Designed to help shoppers increase their daily fibre intake, the loaf boasts 5g of fibre per slice while the rolls contain 8g of fibre each
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NewsGail’s strengthens rapid delivery via Uber Eats partnership
Bakery chain expands upon its existing partnership with Deliveroo, and taps into an acceleration in UK consumer habits for morning deliveries
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NewsScottish sourdough specialist Company Bakery unveils £170k flour mill project
New flour mill in East Lothian, part-funded by the Scottish government and capable of processing up to 500 tonnes of wheat a year, is to open in 2027
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Product NewsJacksons enters sourdough market thanks to multi-million-pound investment
The launch was supported by a significant investment in Jacksons’ manufacturing capacity and capability which was used to purchase specialist equipment for the production of sourdough
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NewsOpening Doors #25: new locations launched by craft bakery brands
From a timber-framed structure to an elegant kiosk hosting theatre-led treat creations, craft brands have developed new spaces to sell their baked goods
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NewsDeli Kitchen taps sourdough boom with new wraps and flatbreads
Wheat & Rye Sourdough Flatbreads and Sourdough Chargrilled Wraps are free from artificial preservatives and palm oil
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Partner featureFuture of bread: can bakery be part of a personalised nutrition experience?
Beyond the realms of multigrain and gluten-free, can breads increasingly be personalised to suit consumers’ individual dietary habits?
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Feature SynopsesSeptember 2026: Sourdough
Sourdough continues to be an innovation hotspot for the nation’s retailers and bakery manufacturers with revamped ranges, improved recipes, and NPD rolled out
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Product NewsWildfarmed unveils sliced Simply Sourdough loaf
Regenerative food and farming business is venturing into the wrapped sliced sourdough market with a clean-label loaf made with 100% Wildfarmed regenerative flour, water, and salt
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NewsFull list of Britain’s Best Loaf 2026 medal winners revealed
A Bombay Potato Sourdough, a Pesto, Roasted Pepper & Mozzarella Babka, and a Honey & Pear Focaccia are among the medallists from this year’s competition
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NewsBritain’s Best Loaf 2026 winner revealed
A Basque-style baguette crafted by reigning Baker of the Year Tona Erreguin at Imma the Bakery has been named champion of this year’s competition
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NewsPettigrew Bakeries to bring all production under one roof with new ‘breadquarters’
The new 5,500 sq ft site, set to be operational in June 2026, will see all of the family firm’s production brought under one roof and marks its biggest investment to date
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FeatureBig fillings, bold flavours, better carriers: the new rules of the premium sandwich market
Britain’s love of sandwiches is entering a new era, with premium formats surging as shoppers seek fresher ingredients, craft carriers, and indulgent flavours. Here’s what’s driving the boom
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NewsOutpost Bakery marks first anniversary with investment in production space
Lancashire-based artisan business is looking to increase overall production capacity by around 80% with a new dedicated bakery unit at the rear and restructuring its existing space
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FeatureClean labels, fibremaxxing and a market reset: what’s next for wrapped bread?
The nation’s appetite for bread is thriving with an extra £160m spent on wrapped bread over the past year. So, what’s driving the growing appetite?
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NewsBread heads: meet the judges for Britain’s Best Loaf 2026
The esteemed line-up of judges includes bakery specialists at Tesco and M&S, bakery lecturers from LSBU and UCB, NPD technologists, and more

















