All Sourdough articles
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NewsDeals on meals: bakery brands unveil new product listings and partnerships
New supply deals have been secured for products ranging from French pastries, Italian breads and Basque cheesecakes, to British-style cakes, pies, and pasties
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Product NewsRoberts Bakery launches new sliced sourdough loaf
The launch of the 550g tin loaf marks the first piece of NPD from the Cheshire-based brand since it was rescued via a pre-pack deal by Boparan Private Office last October
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NewsInvestments in Jason’s Sourdough brand pay off for manufacturer Geary’s Bakeries
Sales have leapt by 40% and profit by 12% in the latest financial year for the Leicester-based company, which opened a £37m factory to support further growth of its Jason’s Sourdough range
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NewsDoughLAB targets UK restaurants and retailers with par-baked pizza range
Budapest-based company hand-stretches the dough for its Madre pizzas to preserve their structure
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Product NewsAbel & Cole launches sourdough loaf with 30 plants in
Made by Seven Seeded Bakery, the loaf features Diversity Flour which is made from wheat, spelt, rye, barley, lentils, buckwheat and more
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NewsOpening Doors #26: craft bakeries launch new sites across the nation
The UK is home to several new craft bakery shops and cafes, some drawing on cuisine influences ranging from Italy and Germany to China and Japan
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NewsSix baked goods named as finalists for New Bakery Product of the Year 2026
Sourdough crumpets, a tiramisu brownie, and vanilla brioche French toast are among the finalists for the Baking Industry Awards 2026 category
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NewsLoafly lot of finalists named in Speciality Bread Product of the Year 2026
A trio of sourdoughs – one inspired by breakfast, one made with exclusive grain, and another packed with healthy ingredients – makes up the finalists for the Baking Industry Awards 2026 category
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FeatureBeyond the boule: what’s next for supermarket sourdough?
With sales soaring, supermarket sourdough has entered a new phase of maturity. But the battle is only just beginning for the nation’s retailers as they look to stand out from the crowd
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Product NewsJason’s Sourdough partners with mental health charity to launch Mindful Loaf
Rolling out exclusively into Tesco, the new loaf contains a mix of pumpkin, chia and flax seeds to provide sources of magnesium and omega-3 fatty acids that benefit brain function
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NewsDrum roll please: Baking Industry Awards 2026 finalists revealed
Finalists for each category have been announced, so check out the people, products, and businesses in the running for a trophy
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Product NewsFrom loaded buns to sausage rolls: Tesco and M&S unveil new bakery products
Tesco has unveiled indulgent sweet and savoury bakes that draw on seasonal flavours, while M&S has rolled out a selection of savoury pastries to its in-store offering at Foodhalls
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NewsSee inside Pettigrew Bakeries’ new headquarters and café
The site has been designed from scratch around the needs of the bakery team, with new ovens, mixers and temperature-controlled spaces
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InterviewKeeping the starter alive: Jason Geary on growth without compromise
A new factory, a TV campaign, and solid NPD pipeline have propelled Jason’s Sourdough to new heights, but for fourth generation master baker the recipe for success has never changed
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Product NewsWarburtons unveils fresh batch of new products
UK’s biggest bread brand has expanded its ’Our Dough and Tiger Bread ranges with four new additions, including a Tiger Bloomer with Sourdough
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Product NewsJason’s Sourdough adds Fibre rolls and loaf to ‘bread with benefits’ range
Designed to help shoppers increase their daily fibre intake, the loaf boasts 5g of fibre per slice while the rolls contain 8g of fibre each
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NewsGail’s strengthens rapid delivery via Uber Eats partnership
Bakery chain expands upon its existing partnership with Deliveroo, and taps into an acceleration in UK consumer habits for morning deliveries
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NewsScottish sourdough specialist Company Bakery unveils £170k flour mill project
New flour mill in East Lothian, part-funded by the Scottish government and capable of processing up to 500 tonnes of wheat a year, is to open in 2027
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Product NewsJacksons enters sourdough market thanks to multi-million-pound investment
The launch was supported by a significant investment in Jacksons’ manufacturing capacity and capability which was used to purchase specialist equipment for the production of sourdough
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NewsOpening Doors #25: new locations launched by craft bakery brands
From a timber-framed structure to an elegant kiosk hosting theatre-led treat creations, craft brands have developed new spaces to sell their baked goods