All Sourdough articles
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InterviewHow Jason’s Sourdough became Britain’s fourth biggest bread brand
Manufactured by Geary’s Bakeries, Jason’s Sourdough has become the UK’s fourth biggest bread brand in just five years with plenty more growth on the horizon
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NewsBread letter day: top photos from Britain’s Best Loaf 2025
Flick through photos captured from the recent competition held at the NEC Birmingham including live loaf judging and bakers celebrating with winners trophies
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Promotional featureWhy sourdough fits perfectly into the current consumer zeitgeist
Bakeries that are not already offering sourdough products could be missing an important source of revenue – as well as the opportunity to show consumers that they are in touch with current market trends, as Lesaffre explains.
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NewsFull list of Britain’s Best Loaf 2025 medal winners revealed
A Thai-inspired focaccia, Beetroot Multiseed Sourdough, and Miso & Sesame Loaf are among the medallists
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NewsBritain’s Best Loaf 2025 winner revealed
A lemon & Earl Grey brioche loaf by Kuma-San Bakehouse has taken home the title ahead of a record field of almost 200 entries
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NewsGail’s launches project to support sustainable British farming
Bakery chain is partnering with regenerative farmers across the UK including Bruern Farms in the Cotswolds, which will supply wheat for a new limited edition sourdough
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NewsOcado to rename sourdough loaf from wholemeal to brown
The online retailer has conceded to a challenge from the Real Bread Campaign that its sourdough loaves contain other flour ingredients than just wholemeal
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NewsEntry deadlines for Britain’s Best Cake and Loaf 2025 extended
Bakers now have until Monday 17 March to submit their most prize-worthy creations into either competition, which will judged early next month at the NEC Birmingham
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NewsBready or not: meet the judges for Britain’s Best Loaf 2025
A bakery specialist from Tesco, head baker for The Bread Factory, bakery technologists, and more are among our esteemed judging panel for the competition on Tuesday 8 April
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NewsPuratos to move fillings and sourdough production to Buckingham
Production of fillings and sourdough will move from Simonswood in Liverpool to Buckingham, with patisserie glazes also set to be added to the manufacturing line-up at the site
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FeatureOn the rise: how speciality breads are winning over consumers
Speciality bread is a growing market as sourdough, ciabatta, rye and more move from weekend treat to mid-week staple. So, what’s driving this change?
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InterviewFrom field to bakery in 50 miles: Hobbs House Bakery’s healthier soils journey
Family-run artisan bakery explains the progress made so far on its mission to source 100% of its grain from healthier soils by 2032
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Product NewsHow is Britain’s Best Loaf judged?
Every loaf entered is assessed for its external appearance, internal structure, aroma and taste as the expert panel of judges look to determine which loaf will take home the coveted title
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NewsJob cuts as Tesco makes changes to in-store bakeries
Increased demand for speciality breads has led to the supermarket to roll out a new finishing model for several of its in-store bakeries
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NewsRevealed: Britain’s best artisan bakeries of 2025
Lovingly Artisan is named by industry experts as the best artisan bakery in Britain for the third year in a row, but there are plenty of new entrants in the top 13 list
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NewsSearch for best bread and cake in Britain begins
British Baker is kicking off 2025 by bringing back Britain’s Best Cake and Britain’s Best Loaf, which will take place at the UK Food & Drink Shows at the NEC Birmingham on 7 and 8 April
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NewsRobert Andrew bakery launches low-carb sourdough range
Manchester-based bakery manufacturer has unveiled a sliced bloomer and brown rolls offering 41% less carbs than standard white bread
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NewsStir Bakery ancient grain sourdough claims Speciality Bread Product of the Year
Judges praised the texture, flavour and presentation of the nutrient dense, fibre-rich loaf made with emmer, einkorn, spelt, and rye
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Product NewsWaitrose expands in-store bakery and patisserie ranges
A sourdough baguette, ancient grain bread, croissant cups, and apple tarte tatin turnover are among the new in-store bakery items launching this month
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NewsReal Bread Campaign names new ambassadors
The batch of 14 volunteers, including business founders and baking class instructors, are tasked with finding and creating opportunities to fly the flag for real bread
