Ginsters is aiming to boost interest in its sandwich range by launching two limited-edition variants.
The Smokey BBQ Ham Hock with Cheddar & Slaw, and Chicken & Pesto sandwiches will launch on 16 March and will be available for 12 weeks with an RRP of £2.99.
Linda Evans, sales and marketing director at Ginsters, said: “Food to go is currently worth £4.8bn, but with the category predicted to continue growing to £7.8bn by 2020, competition from outlets serving lunchtime solutions is likely to increase massively.
“By tapping into increasing consumer demand for variety, quality and British ingredients, our limited-edition sandwiches provide retailers with the chance to make the most of this increasingly valuable sales opportunity.”
Ginsters produces a range of pasties and sandwiches and is owned by Leicestershire-based food group Samworth Brothers, which met with Keith Vaz MP last month to talk about wage reductions.