The hunt to find 2018’s Bara Brith Champion is stepping up its pace as the judging day is less than two weeks away.

The competition, which is hosted by Jones Crisps in partnership with Llandudno Christmas Fayre, takes place on Friday 16 November. Bara Brith is a Welsh fruit loaf, traditionally made with yeast and flavoured with tea.

New for this year, the competition has introduced drop-off points across Wales, where competitors can leave their entries for safe delivery to the judging venue.

The World Bara Brith Championship has also introduced a new junior class to increase appeal to the next generation of bakers.

“The junior class has raised interest amongst the younger bakers, which is very exciting,” said Geraint Hughes at Jones Crisps. “With so many different takes on the traditional Bara Brith and recipes being passed down through generations, it will be interesting to see what the budding young bakers will produce.”

The World Bara Brith champion will receive a trophy made by Great British Ironworks and a cash prize.

“We urge anyone who believes that their Bara Brith is the best in the world to get their entries in as soon as possible,” Hughes added. “Winning the title of the World Bara Brith Champion is an honour, and it really is quite an event.”