Bagel Nash is launching its Magic Bagels into retail for the first time through an exclusive deal with Iceland-owned Food Warehouse.
The frozen bagels, which can be toasted straight from the freezer and have been supplied to schools for almost a decade, are being rolled out this month to 106 Food Warehouse stores.
Magic Bagels are made from a mix of plain and wholemeal flour, are low in saturated fat and are a source of fibre and Vitamin D, said Bagel Nash. They retail at £1 for a four-pack.
Five pence from every pack sold through Food Warehouse will be donated to Magic Breakfast, a charity that helps provide healthy breakfasts to children. According to the charity, up to 300,000 UK children a day have the opportunity to eat the Magic Bagels for breakfast at school.
“As many as 1.8 million school age children in the UK are at risk of hunger in the morning – and a hungry child cannot concentrate,” said Sara Micklethwaite, who runs Leeds-based Bagel Nash with husband Andy.
“As the school year and our new partnership gathers pace, we’re delighted to be able to further support a charity that has been close to our hearts for nearly a decade.”
Bagel Nash opened its first store in Moortown, Leeds, in 1987. It operates a wholesale bagel factory that supplies retailers and foodservice operators, as well as 11 retail outlets in northern England.
“The success of the bagels in schools has been phenomenal and we were keen to make them more widely available to our customers,” said Food Warehouse managing director Richard Walker. “The five pence donation from every pack sold will hugely benefit school breakfast clubs up and down the country.”
Andy and Sara Micklethwaite