M&S and bakery supplier BBF have launched Percy Pig sponge rolls and mince pies
Marks & Spencer and bakery supplier BBF have rolled out two new Percy Pie bakes for the festive season, Percy Pig sponge rolls and Percy Pig mince pies.
The Percy Pig sponge roll launched in M&S stores nationally on November 3, following the launch of new Percy Pig Percymas Pies in the last few weeks.
M&S product developer, Natalie Tate said: “This is a unique take on a classic sponge roll, with pink fluffy sponge, Percy Pig flavour buttercream and chewy fruit jelly pieces with pink edible sugar sprinkled on top.”
Bakery BBF has supplied ambient cakes to M&S for many years. “It’s always a pleasure working alongside M&S, especially at this time of year when consumers are increasingly looking for indulgent treats to celebrate Christmas,” commented Jonathan Lill, CEO of BBF.
BBF Limited develops and manufactures cakes across several categories including celebration cakes, fruit pies and tarts, chocolate enrobed cakes, Christmas cakes and mince pies. It produces more than 600 million cakes or desserts annually.
BBF operates four bakeries across the North of England and one in Poland.