Low-carb bakery brand HeyLo! is kicking off the new year with the launch of new high-protein crackerbreads featuring lupin flour.
The Leeds-based company said the 8 January 2026 rollout of its latest NPD is timed to land at the height of the January reset. The keto-friendly product taps into growing demand for protein-led snacks that support satiety, metabolic health and blood sugar control alongside carbohydrate reduction, said HeyLo!.
Each cracker contains just 71 calories and 1.5g of carbs, whilst providing 5.7g of protein and 4.3g of fibre. As a naturally low-carb, high protein ingredient, lupin flour helps support these nutritional numbers, the firm said. It may still be emerging in the UK, but is already gaining traction in wellness-led European markets as a next-generation functional ingredient, noted HeyLo!.
Other ingredients in the new snack include flaxseed flour, wheat flour, sunflower seeds, sesame seeds, and oat flakes.
Available via the brand’s WeShop page (rsp: £3.79, pack of six), the crackerbreads are designed for snacking, light lunches, grazing, and protein-forward plates. They are said to offer a true cracker texture with a satisfying crunch and nutty flavour that sets them apart in a category often criticised for being dense, dry, and overly seeded – described by some consumers as “bird food-like”.
HeyLo! highlighted how its January launch builds on strong momentum across its existing low-carb range, which includes seeded bread, bagels, wraps, and granola, with recent additions being brownie bars and flatbreads.
“We are all about ‘Food Freedom’,” commented Heidi Normanton, who founded the company in 2022. “We want our customers to enjoy the foods they love through smarter everyday swaps.
“We plan to tackle the ‘New Year, New You’ market in January with a very different kind of wellness positioning. Focusing on the quarter rather than a single month, we hope to disrupt the market with a ‘90 days of yes’ marketing message because food should be guilt free,” she added.
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