West Lothian-based shortbread maker Paterson’s has fundraised more than £75,000 for Macmillan Cancer Support.
Last year Paterson’s made a commitment to raise vital funds for Macmillan, and it is now calling on public support to smash its £100,000 target by July.
When the partnership began, Paterson’s committed to fundraising the six-figure sum for Macmillan within one year. For every promotional pack of Paterson’s shortbread sold across the country, the brand pledged to donate a percentage of the proceeds to the charity.
To boost the final fundraising drive, shortbread-lovers are encouraged to help the company smash its £100k target by picking up a pack of Paterson’s from supermarkets across the UK.
Allan Miller, sales and marketing director at Paterson’s, said: “We’d like to say a huge thank you to our customers across the UK for their contributions so far. It has certainly helped us on our way to reaching our £100,000 goal, which could power 2,000 hours of support at Macmillan centres across the country.”
Debbie Sumner, senior partnership development manager at Macmillan Cancer Support, said: “We know that by 2020, almost half of the population will get cancer at some point in their lives. That’s why support like this from Paterson’s is absolutely vital for us to continue helping people living with cancer in the UK.”